Lincoln City local Ryan O’Laughlin is opening his own store Saturday based on recent successes in the music industry, including a video about the mullet.
“With the craziness of 2020, I think if you act out of love and understanding, and it’s reciprocated, you should be able to get along with everybody,” he said. “The mullet is a way to do that.”
O’Laughlin co-starred with social media sensation Jay Powell (from Oleg & Jay) in The Mullet Song, which has garnered close to two million views on Facebook and YouTube. The popularity might be due to the hairstyle making a comeback in America.
C-S1K Apparel (pronounced sea sick), located at 955 NW Highway 101 near Beach Baby Resale, opens 11 a.m. Saturday, July 17, and will offer shirts, hats, hoodies, stickers and the growing in popularity S1K Mullet Shades.
O’Laughlin said three TikTok influencers mentioned his S1K Mullet Shades, and he went from fulfilling five orders a day to hundreds. He ships out different variations of the sunglasses all over the United States everyday. One type, S1K Mullet Merica Lightning Shades, sell more than the others with over 1,000 sold so far.
“People from so many different walks of life buy my stuff,” O’Laughlin said. “I think if I stay true to myself and act out of love, everything will be alright.”
The 34-year-old father and musician’s mission is to promote sobriety — S1K stands for “sobriety is king” — to “help people through hard times” and has been making a name for himself in mullet circles. O’Laughlin also recently drew the attention of local music artists from the Salem and Portland rap scenes with his most recent albums, S1K: Sobriety 1s King and S1K: Sobriety 1s King 2, both available for purchase on most digital stores like Amazon, Apple and Spotify.