At the upcoming June tenth 2024 city council meeting, Explore Lincoln City (formerly the Visitors and Convention Bureau) will be asking council to approve hiring an outside advertising agency-DVA Advertising and Public Relations.
Each year, their contract would account for $950,000 in paid media, an annual retainer fee
of $191,500 and an events promotions budget of up to $135,000.
The annual retainer would be applied against Explore Lincoln City’s Miscellaneous
Contracted Services.
Paid media and the events promotions would be applied against Explore Lincoln City’s Advertising and Promotions line item in their budget.
Total cost will be $1,276,500.00 per year.
Lincoln City staff are recommending that the council vote “Yes.”
