In a live stream video Friday night, Governor Kate Brown ordered all Oregonians to remain at home with a new slogan: “stay home, stay healthy.”

“I am directing Oregonians tonight to stay home to stay healthy,” Brown said. “Social distancing, done well, and done early can save lives.”

Calling the move an “order” and a “public-awareness campaign,” Brown said she knew it was hard for people to abide by recent government orders such as the ban on gatherings of 25 people or more, the closing of schools and closures of restaurants and bars.

Brown said social distancing was the most effective way to flatten the curve and slow the spread of the virus. She also said the measures would not work unless all Oregonians followed them every single day.

“We are truly all in this together,” she said. “Your actions right now mean the difference between life and death for yourself and others.”

Portland Mayor Ted Wheeler said Oregon’s grocery stores, pharmacies, gas stations and other “essential” businesses would remain open. Oregonians will be free to walk their dogs, take care of an aging parent or take a hike, he said.

“This is not a lockdown,” Wheeler said. “This will be a stay at home unless it’s absolutely necessary order.”

Wheeler said there would be “much more to share on Monday,” and said he and the Governor would be working on the specific details over the weekend.

“The sooner we act and the more aggressively we act, the sooner we will be on the road to recovery,” he said.